If you see #GlobalSelfie trending on Twitter today, then NASA’s latest public relations campaign is a success.
The Earth Right Now campaign kicked off across television stations across on country on April 3, 2014. Since that time, the “Global Selfie” campaign slogan and hashtag have been mentioned on TV more than 122 times.
The total earned media value? Nearly $200,000
That’s with a total estimated national TV audience of around 2.5 million viewers.
To participate in the campaign today, step outside. Take a picture of yourself, it doesn’t matter where. Then post that picture on Twitter with #globalselfie.
The pictures will be used to create a mosaic image of Earth.
Here’s a video of television anchors participating in the campaign by taking a “global selfie” and posting it online:
Broadcast media monitoring analysis provided by Critical Mention