November 7, 2019
EKA: How Media Monitoring Aligns with Strategic Communications
Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern…
October 16, 2019
Cost Businesses Pay for Not Monitoring Media
Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users.…
September 19, 2019
Jelly Marketing: Why Marketing Agencies Should Track Media Coverage
Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency…
February 25, 2019
Why the Oscars “Shallow” Duet was a Brilliant Marketing Move
In “A Star is Born” Bradley Cooper and Lady Gaga unite, bringing their raw talent…
February 5, 2019
Why it’s Important to Monitor Trending Topics
In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s…
January 30, 2019
How to Choose a Media Monitoring Service
Like any technology investment, making a decision about which media monitoring or earned media measurement…
September 19, 2018
How to Beat Your Competition Using Media Monitoring
Being on top of media trends is at PR's core. Whether you’re a Fortune 500…
August 21, 2018
How Do I Handle Negative Online Reviews?
In today’s digital world, online reviews can make or break your business. From Google to…
August 17, 2018
Overwhelmed PR Pro – How Media Monitoring Can Help
Late nights, a huge workload and tight deadlines. Who has the time to sift through…
April 20, 2016
Media Monitoring for Schools
One incident is all it takes. A gun found in a locker. A lunchroom fight…
