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Making History

Media monitoring used to go slow. In 2002, Critical Mention showed the world how to make it go fast. Click on the interactive timeline below to learn more about Critical Mention’s history of unrivaled technology and their recent acquisition by Onclusive, the world’s leading partner for PR and Communications teams.

critical mention company history timeline
Critical Mention launches as a media monitoring Software-as-a-Service platform featuring lightning-speed search, automated alerts, on-screen editing and clip emails
Companies including IBM, FEDEX, and AT&T are early adopters and quickly become loyal users
Video galleries are introduced, allowing for storage of archived coverage on client-specific pages online
Real-time radio is added, using speech-to-text software to make every spoken word searchable
Report-Builder tool is launched, allowing subscribers to easily compile their coverage and instantly share it with clients and colleagues
Self-service download tool is created, enabling TV segments to be saved offline
Live Arabic TV is added, with real-time translation into English through speech-to-text
WordPlay debuts, displaying closed-caption text next to video for easier editing
TV capture is expanded to include all 210 U.S. DMAs; radio is expanded to news and talk stations in Arbitron’s top 50 markets
Multiple API partner deals are established
CTV4 platform is launched in BETA
Interband’s top 10 brands includes nine of Critical Mention clients
Monitoring of Spanish-language TV stations in the top 50 U.S. Hispanic market begins
Licensing partnerships are established with some of the world’s top broadcasters
Vidfinity is launched, securing cloud-based video clips with no expiration date
Over 55,000 online news sources become available
History and sentiment data is added to Analytics tab
Custom Twitter alerts are added to the platform, as well as hundreds of thousands of social and consumer blogs
Instalytics allows for ad hoc search visualizations
Report functionality is reinvented and enhanced
Mobile-friendly reporting data becomes available
Media Contact Database is built from the ground up
Podcast Monitoring becomes available in the Critical Mention platform
Critical Mention is acquired by