Resources for Public Relations & Marketing Pros

Why So Much COVID-19 – Crisis Communication Has Failed

COVID-19 has demonstrated that communications professionals must change the way they respond to crises. Learn directly from Dr. Peter M. Sandman, a risk communication speaker and consultant, on how to address a crisis at its worst moments.

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Guide to Working From Home

Working from home is quite an adjustment for those accustomed to commuting to an office. Getting into the rhythm of working remotely can take quite a while, but this guide will help make the transition much easier

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Explore How A Full Service Agency Utilizes The Critical Mention Platform

We recently spoke with Zion & Zion, a full-service agency, to discuss the role that Critical Mention’s media-monitoring platform plays in the agency’s success with its clients.

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Webinar: How Does Earned Media Influence Political Campaigns?

Understand the role that earned media plays in political campaigns and see how your organization can leverage and maximize political coverage.

 

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Hollywood Branded Uses Critical Mention to Deliver for Clients

We recently spoke with founder Stacy Jones about how Hollywood Branded, a leading entertainment marketing and branding agency, uses Critical Mention’s media monitoring and PR analytics tools to deliver amazing results for its clients.

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Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI

We spoke with Bloomsburg University, a comprehensive public university located in Bloomsburg, Pennsylvania about its PR and marketing strategy, and how media monitoring plays a pivotal role in that strategy.

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Digital Marketing 101

What began as a video series on Twitter created the incredible opportunity for us to curate a collection of insights from 10 of the top digital marketing influencers in the world—from Content Marketing Institute founder Joe Pulizzi to PR leader Deirdre Breakenridge—about their secrets for success in the industry.

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Modern Communicators Need Answers to Pressing PR Questions

We recently spoke to communication expert, Deirdre Breakenridge, who discussed the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.

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Crisis Communication Primer For PR Pros

Helio Fred Garcia has been professionally involved in crisis and high-stake situations since 1980. Over the years he has discovered that the real value in resolving crises answers the bigger questions and makes the tough choices in a timely way.

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Keeping Wichita State University on It 24/7/365

Wichita State University provides a great example of how successful PR strategies start by using our platform to stay on top of a brand’s media presence. Its Critical Mention’s speedy search, easy sharing and awesome customer service that help WSU achieve.

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&Barr Case Study

We recently spoke with Megan Paquin, Advertising and PR Account Director at &Barr, a full-service advertising agency in Orlando Florida about how they use Critical Mention to better monitor their clients’ media coverage.

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Dysart Unified School District Case Study

We recently spoke with a public school district in the Northwest Phoenix Metropolitan area about how they use media monitoring to improve engagement with its audiences.

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Fast-Tracking Your Career:
The Ultimate Guide for PR Pros

Whether you are a seasoned PR veteran or an up-and-comer, this guide is sure to provide everyday tips, strategies, and advice to put your career on the fast track.

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