Resources for PR Professionals
Crisis Communication Primer For PR Pros
Helio Fred Garcia has been professionally involved in crisis and high-stake situations since 1980. Over the years he has discovered that the real value in resolving crises answers the bigger questions and makes the tough choices in a timely way.
Dysart Unified School District Case Study
We recently spoke with a public school district in the Northwest Phoenix Metropolitan area about how they use media monitoring to improve engagement with its audiences.
Keeping Wichita State University on It 24/7/365
Wichita State University provides a great example of how successful PR strategies start by using our platform to stay on top of a brand’s media presence. Its Critical Mention’s speedy search, easy sharing and awesome customer service that help WSU achieve.
Real-Time Digital Marketing: The Ability to Leverage “Now”
Steve Shannon, Critical Mention’s VP of Sales, recently moderated a webinar with special guest Rebecca Lieb. Rebecca, a strategic advisor to Fortune 100 Brands, shared her expertise on real-time digital marketing (RTM). They explored strategies on handling breaking news, reviewed success stories and discussed the exciting future of RTM.
Fast-Tracking Your Career:
The Ultimate Guide for PR Pros
Whether you are a seasoned PR veteran or an up-and-comer, this guide is sure to provide everyday tips, strategies, and advice to put your career on the fast track.