Resources for PR Professionals
Modern Communicators Need Answers to Pressing PR Questions
We recently spoke to communication expert, Deirdre Breakenridge, who discussed the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.
Crisis Communication Primer For PR Pros
Helio Fred Garcia has been professionally involved in crisis and high-stake situations since 1980. Over the years he has discovered that the real value in resolving crises answers the bigger questions and makes the tough choices in a timely way.
Dysart Unified School District Case Study
We recently spoke with a public school district in the Northwest Phoenix Metropolitan area about how they use media monitoring to improve engagement with its audiences.
Keeping Wichita State University on It 24/7/365
Wichita State University provides a great example of how successful PR strategies start by using our platform to stay on top of a brand’s media presence. Its Critical Mention’s speedy search, easy sharing and awesome customer service that help WSU achieve.
Real-Time Digital Marketing: The Ability to Leverage “Now”
Steve Shannon, Critical Mention’s VP of Sales, recently moderated a webinar with special guest Rebecca Lieb. Rebecca, a strategic advisor to Fortune 100 Brands, shared her expertise on real-time digital marketing (RTM). They explored strategies on handling breaking news, reviewed success stories and discussed the exciting future of RTM.
Fast-Tracking Your Career:
The Ultimate Guide for PR Pros
Whether you are a seasoned PR veteran or an up-and-comer, this guide is sure to provide everyday tips, strategies, and advice to put your career on the fast track.
&Barr Case Study
We recently spoke with Megan Paquin, Advertising and PR Account Director at &Barr, a full-service advertising agency in Orlando Florida about how they use Critical Mention to better monitor their clients’ media coverage.