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News and thought leadership from Critical Mention.


5 Fun Facts with Peter Shankman (Part 2 of 2)

| Public Relations | No Comments

*By Robin Gelfenbien Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of…


8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

| PR | One Comment

By: Robin Gelfenbien When you chat with Peter Shankman, founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one…


How to Be Prepared for the Unexpected PR Crisis

| Crisis Communications | No Comments

By Andrew Blum If you are in PR long enough, sooner or later you will have to deal with a crisis. Imagine if you were PricewaterhouseCoopers during the Oscars. Would…

A Love Letter to Publicists from the Media

| PR | No Comments

Dear Publicist, Please forgive the impersonal nature of this message. It’s hard to avoid with a blog post, but we can assure you that this letter goes out to each…