August 10, 2015
Real-time PR and Marketing Tools
Our list of free (mostly) and powerful real-time tools. With real-time tools, you can immediately…
September 8, 2014
Mac & Cheese Meets House of Cards at Content Marketing World
The timing is right for this week’s Content Marketing World conference in Cleveland. First, the…
June 19, 2014
Media appetite growing for subject matter experts
A tried and true PR strategy for brands to gain earned media coverage involves the…
April 16, 2014
Ready, aim, spend
Barely four months out of office, the recently retired, billionaire mayor of New York City…
March 27, 2014
‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign
Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
March 24, 2014
Crocodile Video Goes Viral for GoPro and Everglades Outpost
GoPro receives a lot of earned media coverage from antics involving their cameras. So when…
November 1, 2013
Red Cross Dominates Share of Voice in Philippines Disaster Coverage
As disaster relief organizations across the globe mobilize to deliver aid to the victims of…
May 20, 2013
TV is tops in McKinsey news consumption study
While many of us are tethered to smart phones from the time we awaken…