The timing is right for this week’s Content Marketing World conference in Cleveland.
First, the Lake Erie water off the Cleveland coast is 72 degrees. No chance that pesky lake-effect snow will disrupt the event.
Second, the practice of content marketing is on fire.
More than 2,500 marketing and PR practitioners from 50 countries, representing 37 of the Fortune 100, are registered to attend the four-day #CMWorld2014 affair. That’s four times more attendees than just three years ago.
As brands revamp their marketing and learn how to blend paid, earned, owned and social media, there’s an appetite to hear best practices, case studies and formulas for measuring success from pioneers.
Julie Fleischer, director of Data+Content+Media, for Kraft Foods, is one of the keynotes, speaking on, “The ROI on Content: How Kraft Learned the True Value of Their Content and Rebuilt Their Marketing Around It.”
The star of the acclaimed Netflix political series House of Cards, Oscar-winner Kevin Spacey, is slated to close the event Thursday.
“As House of Cards is first original online-only web television series to receive major Emmy nominations, the topic of over-the-top (OTT) distribution of content has a strong correlation to content marketers keen to deliver key messages directly to target audiences,” said Critical Mention President Dave Armon, who is attending the conference.
Watch for Critical Thinking blog updates throughout the week from Content Marketing World.