With the rise of AI in marketing in recent years, data-driven decision making has become…
Jolie ShapiroMay 10, 2019
Blog
YouTube is now the second-largest search engine behind Google, so it's no surprise that 95…
Jolie ShapiroMay 2, 2019
When you're creating an editorial calendar as a content marketer, it can often be challenging…
Jolie ShapiroApril 30, 2019
Today, there is a multitude of channels for marketing professionals to promote their product or…
Jolie ShapiroApril 19, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over…
Jolie ShapiroApril 17, 2019
Before digital marketing techniques came about, word of mouth was the key to brand awareness.…
Jolie ShapiroApril 12, 2019
If you’re selling a product or service, you need a Call to Action (CTA). CTAs…
Jolie ShapiroApril 10, 2019
Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement…
Jolie ShapiroApril 5, 2019
As a PR or marketing professional tasked with keeping your brand strong, you understand how…
Jolie ShapiroApril 2, 2019
Niche marketing is an exciting way to reach underserved markets, but it also presents a…
Jolie ShapiroMarch 27, 2019
A content distribution plan is a map that guides marketers in promoting content. It erases…
Jolie ShapiroMarch 22, 2019
Whether you are an influencer or your job entails promoting a subject matter expert, knowing…
Jolie ShapiroMarch 20, 2019
With so much of the population spending so much time on mobile devices these days,…
Jolie ShapiroMarch 15, 2019
