Marketing 4 Types of Video Content That Convert YouTube is now the second-largest search engine behind Google, so it's no surprise that 95…Jolie ShapiroMay 2, 2019
Marketing How to Keep Your Content Engaging in a “Boring” Industry When you're creating an editorial calendar as a content marketer, it can often be challenging…Jolie ShapiroApril 30, 2019
Marketing 7 Tips to Use Customer Advocacy to Your Brand’s Advantage Today, there is a multitude of channels for marketing professionals to promote their product or…Jolie ShapiroApril 19, 2019
Social Media 15 Social Media Trends to Follow in 2019 Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over…Jolie ShapiroApril 17, 2019
Marketing The Difference Between Viral and Buzz Marketing Before digital marketing techniques came about, word of mouth was the key to brand awareness.…Jolie ShapiroApril 12, 2019
Marketing 5 Highly Effective Call-To-Action Examples If you’re selling a product or service, you need a Call to Action (CTA). CTAs…Jolie ShapiroApril 10, 2019
Marketing The Power of Content Marketing for Lead Generation Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement…Jolie ShapiroApril 5, 2019
Marketing 5 Competitor Analysis Tools You Need to Beat Your Competition As a PR or marketing professional tasked with keeping your brand strong, you understand how…Jolie ShapiroApril 2, 2019
Marketing Niche Marketing: 5 Tips to Leverage Your Content Strategy Niche marketing is an exciting way to reach underserved markets, but it also presents a…Jolie ShapiroMarch 27, 2019
Social Media 5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan A content distribution plan is a map that guides marketers in promoting content. It erases…Jolie ShapiroMarch 22, 2019
Public Relations How to Conduct Skype and Facebook Live Interviews with the Media Whether you are an influencer or your job entails promoting a subject matter expert, knowing…Jolie ShapiroMarch 20, 2019
Social Media 7 Tips to Optimize Your Social Media Marketing for Mobile With so much of the population spending so much time on mobile devices these days,…Jolie ShapiroMarch 15, 2019
Social Media How to Boost Social Media Engagements Using Video Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to…Jolie ShapiroMarch 5, 2019
Social Media 11 Facebook Ad Design Tricks to Boost Your Engagement It's no easy task for marketers to create Facebook ad designs. There's so much to…Jolie ShapiroFebruary 28, 2019
Media Monitoring Why the Oscars “Shallow” Duet was a Brilliant Marketing Move In “A Star is Born” Bradley Cooper and Lady Gaga unite, bringing their raw talent…Jolie ShapiroFebruary 25, 2019