A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. After you finalize your content, the next step is deciding what to promote. We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight.
1. Timing is everything
Any piece of content you post has a lifespan of two-to-three days, but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. Creating a content plan softens the blow. By breaking up your content and sharing it strategically, you can achieve a longer-lasting effect. For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.
2. Incorporate visual elements
Using visuals when posting content is a great way to drive engagement. Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. For example, your content on Twitter can include a link and image, but on Facebook, a video is likely to be more effective.
3. Network with micro-influencers
Using micro-influencers in your industry are a great way to promote your company in an impactful way. These influencers are connected with your target audience and have built communities that are specifically related to your goal of getting in touch with your audience to create brand awareness and ultimately work your way down the marketing funnel to sales. A great way to do this is to conduct interviews with influencers in your network. It provides educational content that’s relevant to your audience and gives the influencer a chance to share their knowledge. Once you build up the relationship, cross-promoting is an organic option rather than emailing or messaging them on social media requesting a product promotion.
4. Schedule your content
Scheduling your content with tools like Hootsuite or Buffer is an excellent way to stay on top of your content, especially when you up your content game. Once you use your social media platform’s analytics to determine the time your audience is most engaged, scheduling posts to free up your schedule will enable you to continue developing strategic content plans that’ll continue to resonate with your customers and target audience.
5. Monitor your content’s performance
Real-time social media monitoring is essential in measuring your content’s performance. Using all-in-one platforms allow you to monitor your brand’s mentions, ensuring you can incorporate social listening into your marketing plan. By staying on top of your brand, competition and industry news also can prevent or mitigate a PR crisis by using social media crisis management to respond to events as they are happening, which make or break your company’s image. The quicker you answer, the better your credibility.
Until next time!
Anne Taylor is a serial blogger with technical and business background. She loves writing about digital marketing, the IT industry and workplace productivity. She is currently the content writer for Hire PHP Developers.