Media Monitoring World Cup advertisers evenly split on subtitles for deaf viewers Argentina and Germany aren’t the only FIFA World Cup powerhouses heading into Sunday’s final gleaming…CM MarketingJuly 11, 2014
Media Monitoring As electrical grid heats up, news outlets bake cookies When TV news reporters start baking cookies on car dashboards, you know it’s peak energy…CM MarketingJuly 10, 2014
Press Releases Critical Mention Strikes Licensing Partnership to Efficiently Distribute Al Jazeera Media Network’s Channels into Global Business Intelligence Markets Critical Mention Strikes Licensing Partnership to Efficiently Distribute Al Jazeera Media Network’s Channels into Global…Drew RosenfeldJuly 10, 2014
Media Monitoring A Holiday for Most, Not for Public Relations The Fourth of July is typically a relaxing holiday, with a lull in business activity…CM MarketingJune 25, 2014
Media Monitoring Media appetite growing for subject matter experts A tried and true PR strategy for brands to gain earned media coverage involves the…CM MarketingJune 19, 2014
Public Relations Unprecedented array of crisis issues facing college PR officers Aside from being the PR guy for Donald Sterling, there’s probably no communications role more…CM MarketingJune 11, 2014
Public Relations As recent PR grads seek jobs, class of 2015 should take heed Just weeks ago, they were cramming for final exams. Now tens of thousands of freshly…CM MarketingJune 9, 2014
Media Monitoring Newsjacker vocabulary must include the phrase ‘according to’ Positioning subject matter experts to tell a brand’s story in mainstream news outlets is a…CM MarketingJune 5, 2014
Media Monitoring ‘What’s your Ferris Wheel?’ CBS comms exec asks at crisis forum When Richard Huff and his volunteer fire and EMT pals gather at the annual Atlantic…CM MarketingJune 4, 2014
Media Monitoring Climate heating up for midterm election ads (NextGen image) Billionaire hedge fund manager Tom Stayer is trending on television after announcing plans…CM MarketingMay 23, 2014
Media Monitoring Local media coverage and why people vote the way they do In Thomas Baldino’s of Wilkes University’s review of Andrew Gelman’s Red State, Blue State, Rich State,…CM MarketingMay 21, 2014
Media Monitoring Business analysts, media intelligence, and one of America’s oldest retailers A hypothetical analysis could predict trouble for Sears, one of America’s oldest retailers. According to…CM MarketingMay 19, 2014
Public Relations Communal Workspace Shapes Brand of New Agency, Hunt & Gather She donned business suits for years while working in senior marketing and PR roles at…CM MarketingMay 14, 2014
Media Monitoring May the force of media coverage be with you Timing is everything. Over the past 30 days, the search term “Star Wars” has been…CM MarketingMay 5, 2014
Public Relations Mother’s Day gift to brands: mom bloggers With Mother’s Day fast approaching, we decided to take a look at the growing practice…CM MarketingApril 28, 2014