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Critical Mention Launches YouTube Integration

By December 17, 2019May 3rd, 2021Press Releases

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

The initial release of this new feature will allow users to see every mention from hundreds of popular YouTube channels directly in the platform. Popular podcast channels will also be available and analytics from the leading online video-sharing platform can now be added to reports. 

“We pride ourselves on building features and adding content that our clients tell us they want to see in the platform,” said Zack Jenkins, Vice President of Sales and Account Management at Critical Mention. “With major news organizations using YouTube as an important outlet, the growing importance of influencers and the rise of podcasts, YouTube was a logical next step in the evolution of Critical Mention.”

In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. The platform’s growing popularity makes it a logical target for brands looking to increase earned media coverage and build an owned media library:

  • Over 90% of 18-44-year-old American internet users watch videos on YouTube (Statista)
  • YouTube has almost 2 billion monthly active logged-in users (YouTube for Press)
  • YouTube is the second most popular search engine in the world (Search Engine Journal)
  • YouTube Users watch 180+ million hours of content on TV screens each day (Tubefilter)

The addition of YouTube monitoring to Critical Mention marks another highlight in what has been a banner year for the company. The company has reached a number of new bookings milestones while continuing to grow and innovate. Critical Mention has also laid out an aggressive product roadmap for 2020, with the expectation that it will continue to add features, expand its content set and grow its customer base as it did in 2019.   

About Critical Mention

Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape. Clients also leverage powerful analytics capabilities to help them better understand the impact of their public relations and earned media efforts. Client support is available 24/7/365.