NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.
FY 2019 Achievements
The recent addition of licensed content – which allows clients to see behind digital paywalls – to the platform has proven extremely valuable to public relations and advertising agencies, commercial brands, financial institutions, universities and government organizations, helping boost new bookings 60 percent through the first two quarters of FY2019, year over year.
“Growing revenue is crucial to the health of our business, but even more importantly, it allows us to continue investing in the Critical Mention platform and innovating for our clients,” said Zack Jenkins, Vice President of Sales and Account Management. “Critical Mention provides unparalleled speed, user experience, support and breadth of content. In the coming months, clients will continue to see exciting new features and content sources added to the platform.”
Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company also enhanced the platform’s search and alert functionality. As revenues have increased, Critical Mention has made a significant investment in development talent, ensuring that major platform updates will be rolled out quickly during the second half of 2019 and beyond.
“Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. “The earned media landscape is rapidly changing and we have made a commitment to our clients to be on the leading edge of that change.”
Looking to the Future
Critical Mention continues to bring on new talent and evolve its platform. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.
“Our clients have always appreciated the high-quality user experience that we can provide by building our solutions in-house,” Yount added. “Our product roadmap is aggressive and includes a number of features and functions that our clients have asked us to build. We also expect to roll out some features that we believe our customers will appreciate and that, frankly, I expect will significantly shake up the media intelligence space.”
About Critical Mention
Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track when, where and how their brands are mentioned across the entire media landscape. Clients also leverage powerful analytics capabilities to help them better understand the impact of their public relations and earned media efforts. Client support is available 24/7/365.
