March 19, 2014
Tech PR pros need not be so wary about TV
Many tech PR pros live and die by coverage they score – or, alas, fail…
March 11, 2014
Bossy Ban Results in Broadcast Media Bossy Boom
Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy” from…
January 27, 2014
Game Day Real-Time Marketing (Full David Berkowitz Video)
Two mega brands with logos closely associated with hats – Arby’s and Quaker – are the latest…
May 20, 2013
TV is tops in McKinsey news consumption study
While many of us are tethered to smart phones from the time we awaken…