Media Monitoring September 8, 2014 Critical Mention and the National Corvette Museum Sinkhole: A Crisis Calls for TV Monitoring Guest Contribution from Andrew Blum* On February 11, 2014, it was just another day for… CM Marketing
Marketing September 8, 2014 Mac & Cheese Meets House of Cards at Content Marketing World The timing is right for this week’s Content Marketing World conference in Cleveland. First, the… CM Marketing
Media Monitoring August 28, 2014 Critical Mention and Tracking Election Campaign TV Coverage Crucial Tool for 2014 Mid-Terms and Other Races By Andrew Blum* In an election campaign… CM Marketing
Advertising August 7, 2014 Redheads Want to Sell You Stuff on TV Guest post from Janet Harris, News analyst and President, Upstream Analysis As seen on Huffington Post… CM Marketing
Media Monitoring July 11, 2014 World Cup advertisers evenly split on subtitles for deaf viewers Argentina and Germany aren’t the only FIFA World Cup powerhouses heading into Sunday’s final gleaming… CM Marketing
Media Monitoring June 25, 2014 A Holiday for Most, Not for Public Relations The Fourth of July is typically a relaxing holiday, with a lull in business activity… CM Marketing
Media Monitoring June 19, 2014 Media appetite growing for subject matter experts A tried and true PR strategy for brands to gain earned media coverage involves the… CM Marketing
Media Monitoring June 5, 2014 Newsjacker vocabulary must include the phrase ‘according to’ Positioning subject matter experts to tell a brand’s story in mainstream news outlets is a… CM Marketing
Media Monitoring May 23, 2014 Climate heating up for midterm election ads (NextGen image) Billionaire hedge fund manager Tom Stayer is trending on television after announcing plans… CM Marketing
Media Monitoring May 21, 2014 Local media coverage and why people vote the way they do In Thomas Baldino’s of Wilkes University’s review of Andrew Gelman’s Red State, Blue State, Rich State,… CM Marketing