February 25, 2019
Why the Oscars “Shallow” Duet was a Brilliant Marketing Move
In “A Star is Born” Bradley Cooper and Lady Gaga unite, bringing their raw talent…
February 12, 2019
Thinking Critically with Davis Mallory
Music is a notoriously tough business. There are so many talented musicians out that it’s…
January 30, 2019
How to Choose a Media Monitoring Service
Like any technology investment, making a decision about which media monitoring or earned media measurement…
January 22, 2019
Thinking Critically with Ann Handley
As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an…
November 9, 2018
5 PR Trends to Watch out for in 2019
This year marked further evolution in PR and marketing, as data-driven insights became even more…
September 18, 2018
A Crash Course in Social Media
Social media has certainly changed over the years, especially in the years I have been…
August 30, 2018
The Psychology Behind Social Media
Trying to understand the way people think is the crux of how PR pros build…
August 8, 2018
Thinking Critically with Lonny Kocina
In The CEO’s Guide to Marketing, Lonny Kocina outlines a six-step process called Strategically Aimed…
July 25, 2018
The Role of PR in Marketing
Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or…
