August 8, 2018
Thinking Critically with Lonny Kocina
In The CEO’s Guide to Marketing, Lonny Kocina outlines a six-step process called Strategically Aimed…
July 25, 2018
The Role of PR in Marketing
Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or…
January 3, 2018
Resolutions to Up Your PR Game in 2018
As the holiday dust settles, many of us are charging into the new year with…
April 6, 2017
Thinking Critically with Peter Shankman (Part 2 of 2)
*By Robin Gelfenbien Not only is Peter Shankman a rockstar in the PR, marketing and…
