September 18, 2018
A Crash Course in Social Media
Social media has certainly changed over the years, especially in the years I have been…
August 30, 2018
The Psychology Behind Social Media
Trying to understand the way people think is the crux of how PR pros build…
August 8, 2018
Thinking Critically with Lonny Kocina
In The CEO’s Guide to Marketing, Lonny Kocina outlines a six-step process called Strategically Aimed…
July 25, 2018
The Role of PR in Marketing
Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or…
January 3, 2018
Resolutions to Up Your PR Game in 2018
As the holiday dust settles, many of us are charging into the new year with…
April 6, 2017
Thinking Critically with Peter Shankman (Part 2 of 2)
*By Robin Gelfenbien Not only is Peter Shankman a rockstar in the PR, marketing and…
