NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. The new release adds “Cast & Crew” data to TV mentions, a first among earned media and media intelligence providers. In addition to displaying this data to customers, “Cast & Crew” personnel are also now linked directly to their profile page in the Media Contact Database.
Critical Mention’s Media Monitoring also now links TV channels, TV programs, radio stations, radio programs, and podcast shows directly to their respective Outlet pages in the Media Contact Database. Together, these connected features provide an even more powerful all-in-one platform to customers.
“Releasing these industry-leading broadcast features in our Media Contact Database is the latest step in building upon the Critical Mention Earned Media Suite,” explained Critical Mention President and CEO Don Yount. “We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”
This latest release from Critical Mention comes on the heels of a number of other significant feature adds, including a Google Analytics integration and Podcast Monitoring. As the company scales rapidly and continues to grow, customers are finding that the native, connected features built internally rather than through third-party connections, provide a more seamless user experience than other platforms in the industry can provide.
“The new TV and radio features now available in our Media Contact Database are a credit to the ingenuity of our Engineering, Product and DevOps teams,” said Chief Technology Officer Vishal Padhye. “I am incredibly excited for existing and prospective customers to experience our entire suite of products, built from one foundation, and to see how these tightly integrated features help make their jobs easier.”
The Critical Mention product roadmap will continue to move swiftly with releases in the second half of 2021, with new social content, design improvements and analytics expected. The company continues to grow rapidly and set new benchmarks for revenue growth in 2021 and plans to use the expansion to continue delivering for customers.
“Critical Mention has always been and will continue to be a ‘customer-first’ company. We are dedicated to listening to our customers, delivering the platform and providing the support they need to succeed in their roles,” Yount said. “We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform. Our customers can expect to see more of these kinds of advances in the near future.”