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SAN FRANCISCO–(BUSINESS WIRE)–Avention, Inc., a leader in transformative sales and marketing enablement and business information solutions, announced today it will integrate the Critical Mention API to so users can search live TV and radio, view or listen to content, edit segments and share them with key contacts instantly.

“Dreamforce is a fitting venue to demonstrate the integration of the Critical Mention API into the Avention platform”

The deal was announced at Salesforce Dreamforce in San Francisco. The project is slated for release as a pilot in January.

“Critical Mention enriches Avention’s global view of business by delivering high quality broadcast news reporting,” said Phil McWade, group product manager at Avention. “Our clients will uplevel their sales engagement and marketing stories with audio and video content co-mingled with Avention’s search results.”

Through the Critical Mention API, Avention subscribers will be alerted in near-realtime when the companies or contacts they are monitoring are included in broadcast news reports. Text transcripts are available instantly, and video and audio can be played, edited and shared with internal workgroups, customers or prospects.

“Dreamforce is a fitting venue to demonstrate the integration of the Critical Mention API into the Avention platform,” said Sean Morgan, CEO of Critical Mention. “Innovation is at the center of Dreamforce, and that’s what Avention is doing in the business information marketplace by delivering real-time TV and radio news alongside text content.”

Dreamforce, the annual user conference, takes place Oct. 13-16 in San Francisco. Among presentations scheduled during the four-day event is a preview of the new Avention platform by Ray Renteria, head of Avention’s research and development team.

About Avention

Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world’s most comprehensive database to deliver 21st enablement solutions. AventionSM empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, century business information and sales and marketing market segments and the business insights that can’t be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit and follow us on Twitter @AventionInc.

About Critical Mention

Critical Mention’s global media capture infrastructure and services are transforming the utility of TV and Radio in the broad-based business intelligence markets. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and Services Company. For more information, visit and follow us on Twitter at @CriticalMention.


for Avention
PAN Communications
Emily Held, +1-617-502-4300
[email protected]
for Critical Mentiom
Dave Armon, +1-212-398-1141
[email protected]