Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be…
Jolie ShapiroFebruary 22, 2019
Blog
Like any technology investment, making a decision about which media monitoring or earned media measurement…
Eric LebowitzJanuary 30, 2019
Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS…
Jolie ShapiroJanuary 17, 2019
SEO is a complex process where backlinks are key. According to an article in Backlinko,…
Jolie ShapiroJanuary 15, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough.…
Jolie ShapiroJanuary 9, 2019
A lot of businesses are still under the impression that PR is as simple as…
Jolie ShapiroJanuary 8, 2019
For the past few years, marketers and PR pros have attempted to target Millennials as…
Jolie ShapiroDecember 20, 2018
Remember your first friend request on Facebook back in the 2000s? How about the time…
Jolie ShapiroDecember 10, 2018
The end of the year for any PR pro can be overwhelming, but it’s also…
Jolie ShapiroDecember 10, 2018
Using SEO to court Google’s algorithm should be at the top of the list for…
Jolie ShapiroDecember 3, 2018
Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness…
Jolie ShapiroDecember 3, 2018
They took some time to catch up to other lines of business, but marketing departments…
Eric LebowitzNovember 30, 2018
Using an influencer to boost awareness of a product or service has been part of…
Jolie ShapiroNovember 27, 2018
This year marked further evolution in PR and marketing, as data-driven insights became even more…
Jolie ShapiroNovember 9, 2018
