Remember your first friend request on Facebook back in the 2000s? How about the time you saw your first banner ad? Fast forward nearly two decades later, we’re exposed anywhere from 4,000 to 10,000 ads each day, according to Forbes. We have become jaded in an oversaturated market, with good reason. So, what does this mean for your brand?
Make them fun and competitive
Since your audience is exposed to a ton of ads on a daily basis, your competition is steep. You only have a few seconds to show why your audience should buy your product over your competitor’s. The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game.
Keep it simple
Remember, you are not making the next Fortnite. Your only goal should be to show your audience what they want to see in an easy-to-digest way. So, the game should be simple. The simpler it is, the more effective it will be.
Use badges as rewards
Integrating a rewards program creates an engaging user experience. When users earn a badge they increase their status in the digital community. Fitbit is an excellent example of this system.
Stay away from the one-size-fits-all approach
Staying clear of a generic, gamified ad is the way to go. This requires market research and a thoughtful approach to segmentation and ad design.
Incorporate Flow Theory
A great theory to follow when creating your ad is Flow Theory. In this theory, your audience is energized and hyper-focused on the task at hand. Creating this level of a gamified ad is tough, but with the right team, it is achievable.
Until next time!
Poorvi Adavi is a freelance web content writer and editor in South Bay, California. She is inspired by observing people around her and being aware of things happening in the world. She has completed her Masters in Communication from Christ University and also has a Business Management Certificate from UC San Diego.