Skip to main content

Understanding the Value of Social Influencers

By November 20, 2020Social Media
Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Reach a Wider Audience

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Influencers spend most of their time cultivating a personal brand based on a particular area of expertise. They carve the way to extremely specific niches and sub-niches that your organization can utilize to its advantage. Most influencers create connections with their audiences and typically have better engagement rates on social media. Partnering with someone who aligns with your brand could help deepen the relationship your target audience has with you.

Intentional Content

Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. Many times these creators will already have an idea of what content performs well with their audience, which will save you from wasting resources on creating a campaign from scratch. Based on the influencer’s stats (i.e. followers and shares), you can get an idea of the scope of their social reach and determine how successful a partnership with them might be. Hiring an influencer to help with the launch of a product, give a sneak peek of something in the works, or rave about your best-selling product can give you a creative edge and add a different touch of personality to your content.

Trust in your Brand

As previously stated, influencers spend a lot of time engaging and cultivating relationships with their followers. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential. According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. One endorsement from an influencer can significantly impact your brand’s credibility and ROI for your campaigns.

The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership.

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?
Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.
Jessica Pickering

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.