Oftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year.
Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season.
Inform Clients Who to Contact during Holidays
Ensure your clients receive optimal care and attention during this holiday season. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Doing so will prevent negative sentiment with current clients. Plus, it shows your organization is prepared and well organized at all times. For instance, at Critical Mention, we ensure all of our clients have a contact they can reach at any time, 24/7/365.
Get Social Media Alerts
Don’t dismiss your social media audience during the holiday season. The holidays can be a great time to connect with prospective and existing customers. Consider real-time social media monitoring so you can be at ease knowing you’ll get alerts of any of your organization’s mentions. Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis.
Send Holiday Greeting Cards
The holidays provide great opportunities for organizations to bond with clients in all stages of the buying process. Virtual greeting cards are an easy and affordable way to reach out to prospects and current customers. A virtual holiday card could contain a holiday discount for your organization’s products. Use this opportunity to promote your services to prospects and highlight additional services to your dedicated clients. There are many different approaches you can take with holiday greeting cards. Another would be to simply thank current clients for their commitment to your brand. A little bit of appreciation can go a long way.
Strengthen your Office Culture
Good PR shouldn’t strictly be for people outside the office. Strengthen your office culture this season by bringing your employees together for a holiday gathering. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Plus, it shows your company is appreciative of the work your employees have done throughout the year.
Analyze your Media Strategy for Next Year
Use this time of year to make a full-scale analysis of how you and your team could improve your company’s PR strategy for the upcoming year. Get ahead of your competitors by spending less time searching for media coverage by automating saved searches, alerts and daily email digests. Instant access to earned media such as positive company mentions can be extremely beneficial for your organization.
According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.
Real-time alerts help businesses instantly share important news and mentions to its audience. Use this season to reinvent your PR strategy.
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Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.