This year has been one of the most volatile in recent memory, forcing PR and communications pros to adapt and devise new strategies on the fly to deal with the COVID-19 pandemic and its effects. As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. Here are a few things to keep in mind as we head into the next few months.
Consider Starting a Podcast
Podcasts are great for businesses to reach greater, untapped audiences. Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry.
Focus on Client Communication
In Q4, start to consider how your communication with your clients will change or stay the same moving forward. Will you focus more on email marketing or will you shift to more social media campaigns? Perhaps more one-to-one contact will make the most sense in a period where many people are isolated. Think about how your clients spend most of their time and figure out the best way to reach them. Monitoring which platforms your audiences are the most engaged on can help you stay one step ahead for the next year.
Plan Ahead for 2021
If 2020 taught us anything, it is that no matter how much you plan for something, sometimes the unexpected happens. While no one could have guessed this is how this year would play out, setting goals for your business is still extremely important for success in the upcoming year. Review the goals that you were able to reach during the pandemic and alter them if needed. Consider revising any plans that may not make sense in the post-COVID world. Have a Plan C, just in case. It will never hurt to stay prepared.
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Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. In her spare time, she enjoys photography, cooking new recipes and traveling with friends.