As your organization starts to grow, more companies will not only start to include it in word-of-mouth conversations, but online ones too. These conversations can form on a variety of mediums. The most popular including online newspapers, magazines, blogs, trade publications and forums.
For PR professionals, additional visibility can either be a good or a bad thing depending on the kind of coverage you receive. In this post, we demonstrate some of the top ways your business can be directly impacted by online news media and some of the ways to capitalize on your media coverage.
Broad Range of Media
Online news can come from various mediums, so it’s important to track mentions across all of those channels. Anybody talking about your organization online is impacting your organization’s reputation in some way. The internet is a big place, so it’s best to utilize it to your company’s advantage. With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. Ultimately, being mentioned across online news provides an excellent door to collaborating and promoting together.
Speaking of promoting, it’s important for PR pros to learn how to transform media relationships into a symbiotic partnerships. For example, professional sports teams often have community partners and programs. If you run the public relations department for one of these teams, monitoring all of your team’s mentions can help you get in contact with all of these organizations. From there on, you can both feed off of each other’s engagement. Media collaborations could eventually help you land higher sales depending on their online viewers.
All in all, online news media plays a big role in any business. The key to mastering the PR aspect of media is to be alert and aware of how others interact with your company online. Once you’re aware, it’s time for you to start leveraging those mentions and resources to your company’s advantage.
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Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.