Skip to main content

How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

By July 22, 2020August 5th, 2020Media Contact Database

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. (Click here to read the press release announcement).

As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind. We didn’t want to build a new product for the sake of saying we built it – we wanted to provide PR and communications professionals a different kind of tool than is currently available in the marketplace.

Specifically, many of the media databases on the market today were built and maintained using AI and automation; others are built and maintained with more manual processes. Critical Mention used a combination of both approaches, using sophisticated AI and automation in tandem with a dedicated team of data curation specialists to provide the most frequently updated, accurate media contact database available.

The addition of the Media Contact Database also adds to the Critical Media Earned Media Suite and gives PR professionals the opportunity to access an all-in-one platform that provides both reactive (media monitoring) and proactive (database outreach) PR tools. In other words, PR and communications experts can now use the Critical Mention platform to own the entire earned media lifecycle.

What Features Come With Critical Mention’s Media Contact Database?

Critical Mention’s Media Contact Database was Built in-House with the User Experience at the Forefront. The Database Allows Users to:

  • Build, update and export contact lists so users can collaborate with a wide range of communicators
  • Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more
  • Access records updated for accuracy more frequently than any competitive product
  • Add notes section for each contact that is only visible to you and your team
  • Seamlessly create searches by contact type, primary outlet, location, topics covered, language and more
  • Create and save private contacts
  • Leverage 24/7/365 support and platform assistance
  • Own the entire media lifecycle with a database and interface built from the ground up to integrate seamlessly with the rest of the platform

Why Choose Critical Mention’s Media Contact Database?

Simplify Your Communication Outreach by Utilizing Critical Mention’s Media Contact Database. 

Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches.

Critical Mention’s Media Contact Database is an Essential Product in Our All-in-One Media Solution.

Critical Mention’s reliable database undergoes frequent updates at a rate that surpasses its competitors. Our curation team is fully committed to maintaining the most accurate database so our customers can take advantage of the most crucial outreach opportunities available to them.