The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game!
Copyblogger is one of the best content marketing platforms anywhere online. Blogs are purposeful, succinct and educational. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly.
2. Content Marketing Institute
Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. Joe Pulizzi provided his take on content marketing in the recent eBook, Digital Marketing 101: 10 Global Influencers Share Their Secrets for Success:
“The first thing you want to do is choose one type of content. If you want to be successful and build an audience use one content type, one platform, and deliver consistently over a long period of time.”
3. Convince & Convert
Founded by Jay Baer in 2008, Convince & Convert consists of strategists of social media, content marketing, influencer marketing, word-of-mouth, and customer experience. The blog’s goal is to provide you with the experience and expertise all relating back to the “so what?” of digital marketing. With its lucid and straightforward language, it helps marketers think outside of the box when creating content.
4. HubSpot Inbound Marketing Blog
HubSpot’s inbound marketing blog aims to make the process of marketing and sales more human. It also urges marketers to treat their audience as people and not as a sale. You can rely on HubSpot’s blog for the latest industry news, analysis and how to stand out in a competitive market.
5. Marketing Land
Founded by search industry veterans Danny Sullivan and Chris Sherman, Marketing Land covers all aspects of the digital marketing industry. Daily news coverage includes industry trends, breaking news, feature announcements and product changes for popular platforms that marketers use. It also features a multitude of articles by subject matter experts across digital marketing disciplines on how to run successful marketing campaigns.
Marketo is the go-to blog for B2B marketers for the latest trends and best practices in the business. It aims to “help companies master the art and science of digital marketing to engage customers and prospects.” Marketo’s blog is categorized into different segments like ABM, lead generation and email marketing for readers with specific interests.
7. Neil Patel’s blog
Neil Patel hardly needs an introduction! Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. He’s helped Fortune 500 companies like Amazon and HP grow their revenue. Neil also writes about 34 blogs per week with the sole aim of helping companies generate more traffic and sales.
Until next time!
Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing, you can find her at music festivals, hiking or snowboarding.