Each day, video professionals and marketers look for new ideas to deliver relevant messaging to their clients and prospects. Most marketers use the basics: video search engines like YouTube and DailyMotion to deliver relevant results for video trends and published video. Marketers can then take successful videos (highly viewed) and incorporate those ideas into their own strategy.
More savvy marketers take to vertical-specific video editing platforms, like Syndicaster for organizing, editing, and distributing clips online. From these real-time cloud video platforms, marketers can quickly generate and distribute new video content from mobile apps or upload widgets, before stories become “old news.” For example, video marketers looking for a fast mobile uploading and cloud editor, Syndicaster is used by many TV stations and newspapers to quickly take live video and publish it online.
Learning how you can incorporate both free and cost-effective tactics into your marketing and public relations strategy will extend your strategy beyond branding and engagement metrics (video views, time spent watching video, etc.) to micro and macro conversions: more site subscriptions, transactions, and revenue.
We’ve compiled a list of the top video marketing and ad tools to get you started. Take a look- some of these are free to try:
| Company Name | Link | Site Title | Tagline |
| adap.tv | http://www.aolplatforms.com/onebyaol?site=adap | AOL Platforms | ONE by AOL: One Platform. Infinite Solutions. Real Results |
| adRise | https://adrise.com/ | The Leading Internet Connected TV Platform | The largest Connected TV Content Distribution and Monetization Platform |
| Animoto | https://animoto.com/ | Video Maker & Photo Slideshow Maker | Make great videos. Easily |
| Brightcove | https://www.brightcove.com/en/ | The Leading Online Video Platform | The most powerful cloud-based solutions for delivering and monetizing video across every connected device. |
| Brightroll | http://www.brightroll.com/ | Programmatic Video Advertising | We build technology that automates video advertising globally |
| Eyeview | http://www.eyeviewdigital.com/ | Branding That Moves Product | Branding That Moves Product |
| Genesismedia | http://www.genesismedia.com/ | Harness the Power of Attention | Harness the Power of Attention |
| Innovid | http://www.innovid.com/ | The Leader in Interactive Online Video Advertising | Sight, Sound, Motion, Interaction: The Next Frontier |
| Jivox | http://www.jivox.com/ | Personalized Digital Advertising | Data Driven Dynamic Advertising On All Screens |
| JW Player | http://www.jwplayer.com/ | The World’s Most Popular Video Player | The World’s Most Popular Video Player |
| Kaltura | http://corp.kaltura.com/ | Kaltura Video Platform | Kaltura Cited as a LEADER in the Forrester Wave: Enterprise Video Platforms and Webcasting, Q1 2015 Report |
| Lexmark | https://www.lexmark.com/en_us.html | Enterprise software, Managed print services & Multifunction products | Lexmark acquires Kofax |
| Liquidus Marketing | http://www.liquidus.net/ | Liquidus Marketing | Tear Sheet Automation Improves Co-op Reimbursement Process Efficiency by 60% |
| Mixpo | http://multiscreen.mixpo.com/ | The most advanced social and video ad solutions | Reach & Convert Your Audience on Social. |
| Ooyala | http://www.ooyala.com/ | Unlocking the Revenue Potential of Digital TV | Unlock the Revenue Potential of Digital TV |
| Optimatic | http://www.optimatic.com/ | Video Advertsing Made Easy | The Best Video Advertising Solution in the Marketplace |
| Piksel | http://www.piksel.com/ | Piksel | Liberating the value of your video |
| Pixability | http://www.pixability.com/ | Youtube Video Marketing | We’ve Changed Youtube Ad Buying Forever. For The Better. |
| Playwire | http://www.playwire.com/ | Video Content Managment | Stream, Encode, Host and Monetization All in One |
| PowToon | http://www.powtoon.com/ | Free business presentation software animated video maker and PowerPoint alternative | Create Animated Videos and Presentations |
| Ramp | http://www.ramp.com/ | Compete Video Solutions For Media and the Enterprise | We Make Video Valuable |
| Sincell | http://www.sincell.com/ | Sincell | FreeCMS |
| Spot Runner | http://www.spotrunner.com/ | Intelligent Advertising | Intelligent advertising |
| Spotxchange | http://www.spotxchange.com/ | Online Video Advertising Platform | A Better Way to Buy and Sell Video Ads |
| SproutVideo | https://sproutvideo.com/ | Video Hosting for Businesses | Grow Your Business with Powerful, Easy to Use, and Affordable Video Hosting |
| Stupeflix | https://studio.stupeflix.com/en/ | Make videos online with photos, clips, music | Make amazing videos in seconds |
| SundaySky | http://www.sundaysky.com/ | Personalized Video by SundaySky | SmartVideo: Stories that matter to the consumer. Results that matter to the business |
| Syndicaster | www.syndicaster.tv | The end-to-end cloud video platform | Streamline the creation and distribution of video clips, realize new revenue streams and extend video beyond traditional markets. |
| Tremor video | http://tremorvideo.com/en | Video Advertising | The premium video marketplace |
| Tubemogul | http://www.tubemogul.com/ | Video Advertising Software | TubeMogul is Software for Brand Advertising |
| TubeTrackr | http://tubetrackr.com/ | TubeTrackr | Tools and Dashboards for YouTube Channels |
| tubular | https://tubularlabs.com/ | Tubular Labs | The most widely used video intelligence platform |
| Undertone | http://www.undertone.com/ | Undertone | High Impact Ad Formats Now Available Programmatically |
| uStudio | https://ustudio.com/ | Online Video Platform | Do More with Video |
| Vdopia | http://www.vdopia.com/mobile/ | Mobile Video | Mobile-first programmatic buying and selling platform built from the ground up for mobile video advertising |
| vidcaster | http://www.vidcaster.com/ | The Video Results Company | Transform your video library from an underused asset into an unfair advantage |
| Viddler | http://www.viddler.com/ | Interactive Video Based Corportate Training & Learning | Make your training videos EFFECTIVE. Make your company Videos SECURE. Let your product videos REDUCE SUPPORT COSTS. Make your website video ENGAGING. |
| Videology | http://www.videologygroup.com/ | Video advertising platform | Combating bot traffic across devices |
| Vidyard | http://www.vidyard.com/ | Video Marketing and Sales Enablement | Turn viewers into customers |
| Viewbix | http://corp.viewbix.com/ | Viewbix | Turn your videos into social ads. |
| Vimeo | https://vimeo.com/ | Your videos belong here | Make life worth watching |
| ViralGains | http://www.viralgains.com/ | Viral Video Marketing &Social Video Advertising | Spread Awesome |
| Visible Measures | http://www.visiblemeasures.com/ | Visible Measures | Media That Captures Consumer Attention |
| vungle | https://vungle.com/ | The way developers put video ads in their apps | The way developers put video ads in their apps |
| Vzaar | http://vzaar.com/ | Video Hosting For Business | We Are Video Hosting For Business |
| WeVideo | https://www.wevideo.com/ | Free Online Video Editor & Maker | Easily create outstanding videos |
| Wistia | http://wistia.com/ | Video Hosting for Business | Business Smarts Meets Video Smarts |
| YuMe | http://www.yume.com/ | YuMe | The Dollar Behind Your Digital |
