If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. There are many ways you can increase your website traffic. Today, we’re going to look at five of them!
1. Pick relevant keywords
Identify relevant keywords that will not only reflect your brand voice and resonate with your audience. Using search tools like SEMRush or Keyword Planner are great ways to achieve this goal by allowing you to conduct an SEO audit of your site and analyze your competition.
2. Create a targeted meta tag
One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking.
3. Use PR outreach effectively for backlinks
Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness. Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks.
4. Advertise on social media
Advertising on social media is a tried-and-true strategy to increase your website traffic. Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.
5. Create visual content
Another effective way to generate relevant and targeted traffic is through visual content. Eighty-five percent of all internet users in the United States watched online video content monthly on any of their devices and studies show that 54% of consumers want to see more video content from a brand or business they support (Oberlo).