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Are You Fully Promoting your Brand?

By September 27, 2019October 3rd, 2019Advertising

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. 

With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

budgeting Advertise Strategically

Start by establishing your organization’s budget. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. 

Next, you’ll have to assess where your organization’s ad dollars should go. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Whether it’s via digital ads, social or broadcast, creating ads for those channels will help increase brand exposure.

networkingAttend Networking Events

Yes, social media and digital interactions are at an all-time high. However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Promoting your organization on your own is great, but forming business interactions and relationships make your organization more credible to the outside world. Plus, networking events are an excellent way to meet potential clients. In fact, some clients are more likely to be customers if you promote your brand through in-person networking. 

Approximately 40% of prospects become new customers with in-person meetings, as opposed to 16% without an in-person meeting. – via Oxford Economics Study

Industry meetups and networking events are a great way to gain brand exposure. While some events may have a hefty cost, the sales you make at the event can often outweigh your networking expenses. 

visualsCreate Visual Ads

Visual ads have an incredible role in today’s brand promotion techniques. Create ads in the form of photos, illustrations, and videos. Doing so provides a great way for organizations to influence others. 

Here are a few visual advertising techniques to help get you started:

  • Advertising Color Schemes: Different colors evoke particular emotions out of people. Use color-psychology methods when creating promotional brand materials.
  • Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.
  • Social Media Ad Tools: Utilize the Facebook Text Overlay Tool to determine if your ad will run normally according to the amount of text in your image.

Following these specific techniques will lead to better brand promotion, so don’t skip the visual ads.

earned_mediaFocus on Earned Media

Earned media provides invaluable opportunities to promote your organization’s brand. Mentions are essentially free advertising that can help showcase your positive brand recognition from clients and industry professionals. On the other hand, access to earned media provides a way for organizations to clear up and address negative mentions in real-time. Once you’ve garnered some earned media by pitching journalists or catching an influencer’s eye, repurpose your earned media coverage by promoting earned mentions.

Until next time!

Critical Mention
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Priscilla Osorio

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.