May 5, 2014
May the force of media coverage be with you
Timing is everything. Over the past 30 days, the search term “Star Wars” has been…
April 28, 2014
Mother’s Day gift to brands: mom bloggers
With Mother’s Day fast approaching, we decided to take a look at the growing practice…
April 23, 2014
#myNYPD’s uncensored social media exchange
As #myNYPD continues to trend on Twitter, the NYPD is gathering valuable community feedback. As…
April 22, 2014
Arkansas Park Turns Diamond Discovery into Media Gold
The allure of striking it rich is universally appealing, but rarely gets associated with a…
April 16, 2014
Ready, aim, spend
Barely four months out of office, the recently retired, billionaire mayor of New York City…
April 15, 2014
TV Remains Top Device for Accessing News
Maybe it’s the limited battery life. Maybe it’s the screen size. Whatever the reason,…
April 9, 2014
The Evolution of Public Relations
It's been more than a few years since many of us sat in college and…
March 27, 2014
‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign
Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
