July 20, 2018
Copywriting Mistakes That Will Hurt Your PR Campaign
As a PR pro, one of the most important tools in getting your message across…
May 23, 2018
Content Creation: How to Stay Relevant
As a PR pro, it’s tough to keep your audience engaged. With so much information…
May 9, 2018
What We Can Learn from the Millennial Generation
Millennials are the last generation experiencing the shift from print to digital media firsthand. They…
June 21, 2017
Copyright Compliance for PR Professionals: The Basics
As PR pros, our jobs revolve around content. We pitch traditional media and social media…
February 2, 2016
Brand Publishing: The Era of Content Marketing and Native Ads
By Andrew Blum* Welcome to the new world of brand publishing. Want to promote your…
June 3, 2015
Content Marketing Tools and Tips
Each day, content marketers look for new ideas to deliver relevant messaging to their clients…
September 10, 2014
EMC adapts TV news magazine format for corporate videos
B2B brands seeking to expand their content marketing to include video need not get hung…
September 10, 2014
Help someone become an influencer, earn a friend for life
Every retweet, favorite or like is not equal. Content shared by even one person deemed…
