It's easy to fall behind rapidly evolving SEO trends, which include optimizing your website with…
Jolie ShapiroOctober 22, 2018
Blog
Since the birth of public relations nearly a century ago, the industry has experienced an…
Jolie ShapiroOctober 15, 2018
Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling…
Jolie ShapiroOctober 5, 2018
Unless you are one of the "big boys" with an internationally recognized logo like Coca-Cola…
Jolie ShapiroOctober 1, 2018
Since the press release was born in 1906, its purpose hasn't changed--to spread important news.…
Jolie ShapiroOctober 1, 2018
There’s an ocean of content out there, and people only read the most engaging material.…
Jolie ShapiroSeptember 26, 2018
Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by…
Jolie ShapiroSeptember 21, 2018
Being on top of media trends is at PR's core. Whether you’re a Fortune 500…
Jolie ShapiroSeptember 19, 2018
Social media has certainly changed over the years, especially in the years I have been…
Jolie ShapiroSeptember 18, 2018
As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis…
Jolie ShapiroSeptember 13, 2018
PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR…
Jolie ShapiroSeptember 9, 2018
In today's digital world, some professionals perceive the concept of in-person networking as antiquated. With…
Jolie ShapiroSeptember 6, 2018
It’s clear that LinkedIn is an incredible resource for finding your next job, but what…
Jolie ShapiroSeptember 3, 2018
