In an oversaturated market where dozens of business are targeting the same audience, making your brand stand out is crucial to its success. In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. Having a strategic plan in place can make or break proving your marketing team’s ROI. So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019.
1. Off-page SEO is a crucial piece of your marketing puzzle
If you work in marketing, you probably understand that the majority of B2B customers do at least some of their buying research online, so optimizing your site for SEO is imperative for visitors. Google’s algorithm uses many factors when ranking sites, so keeping up to date with SEO best practices is critical. Where some marketing teams drop the ball, however, is in their off-page SEO strategy. Generating quality backlinks and boosting referral traffic takes time and effort but is a necessity. A robust media monitoring tool can help you stay on top of your brand mentions and work with third-parties to drive more traffic to your site.
2. Social media is here to stay–but evolving
Although Gen Z’s using new social media channels and some older channels are becoming more outdated, some platforms, like Twitter, remain highly effective. The bottom line, the concept of social media for business is here to stay. Keeping up to date with current platforms’ algorithms, best practices and emerging channels is key to getting your brand’s name out there. The key is to know which platforms work best for your audience, and what types of content they’d like to see. Using social listening and real-time media monitoring can assist you in this process.
3. Mobile marketing continues to grow
In the US alone, people spend 11 hours per day on their phones. Optimizing your website and ads for mobile is fundamental in attaining new customers. This lessens your chance for a high bounce rate and entices your audience to explore your site once they click on your ad.
4. Micro-influencer campaigns are taking off
Celebrities are great, but using micro-influencers in your campaigns can be more successful if done right. Micro-influencers are more likely to participate in your campaigns, and their followers consist of the audience you want to target.
5. Customer feedback is critical data
Taking the time to request customer feedback can help you shape your marketing strategy going forward. Account managers and customer success teams can give you direct access to your current customer’s needs and feelings about your product so that you can implement in your campaigns to be your audience’s solution.