Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!
This global, award-winning agency’s blog includes “where (it’s) going, what (it’s) discovering and how (it’s) helping its clients find the road ahead.” Edelman is resourceful in uncovering industry trends for its readers. This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency.
Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Its covers topics like emerging industry trends, how to create an in-depth PR strategy, managing relationships with influencers and working as distributed communications teams. Founded over 94 years ago, over the years Ketchum’s bloggers have certainly gotten the formula down for what it takes to have a successful PR strategy.
PRWeek is all things public relations. It’s often the first voice to recognize and comment on new shifts in PR practices. Its day-to-day covers give you breaking news, controversial marketing and PR campaigns and amusing memes. Its blog is also very educational. A recent article began: “Research shows diverse groups of workers come up with better ideas–and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek’s high-profile diversity initiative.”
Gini Dietrich, founder of Arment Dietrich, an integrated marketing communications firm, authors many of Spin Suck’s blogs along with an array of guest bloggers. It’s a fantastic resource for both professional development and students just entering the field. The blog is full of punchy writing and interesting topics. Spin Sucks also features popular memes and interviews with marketing and PR pros industry-wide.
This corporate blog is essential for those interested in big agency news and views. It publishes industry reports, podcasts, video and in-depth news. Its Agency Playbook is PR’s most comprehensive list of firms from every specialty and region. It proves to be a distinguished guide for researching industry players and keeping up on partnerships.
Entrepreneur distinguishes itself by being more than just a business magazine. This publication has a dedicated marketing vertical that shows how a brand can increase its impact in the business world. It often features advice on marketing, pop culture and branding. It’s geared toward the C-Suite, so you can immediately take action on its takeaways. Beyond a digital publication, you’ll see podcasts, videos and books on entrepreneurship.
Until next time!
Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. When she’s not writing you can find her at music festivals, hiking or snowboarding.