Public Relations 6 Blogs Every PR Pro Should Read Blogs are an effective way for PR and marketing pros to get information quickly and…Jolie ShapiroNovember 9, 2018
Social Media 8 Great Ways to Tell Your Brand’s Story on Social Media Your brand’s story is perhaps one of the greatest opportunities to connect with your customers,…Jolie ShapiroNovember 7, 2018
Advertising 5 Political Ads We Can Learn From Nearly 230 years ago in 1789, American citizens first exercised their right to vote in…Jolie ShapiroNovember 5, 2018
Public Relations Why Lebron James is a PR Superstar Over the years, sports fans have seen many athletes who have garnered intense media coverage…Eric LebowitzOctober 30, 2018
Advertising 5 Scariest Halloween Campaigns of the Past Decade With thousands of brands competing against each other to win over customers, event-based campaigns are…Jolie ShapiroOctober 28, 2018
Public Relations Coming Out on Top of a PR Crisis Domino’s. Houston Rockets. BP. What do all of these brands have in common? They have…Jolie ShapiroOctober 22, 2018
Marketing 5 SEO Strategies You Can Use Right Now It's easy to fall behind rapidly evolving SEO trends, which include optimizing your website with…Jolie ShapiroOctober 22, 2018
Public Relations 6 Steps to Becoming a Thought Leader in PR In a world inundated with B2B and B2C content, striking that sweet spot between staying…Jolie ShapiroOctober 15, 2018
Social Media 5 PR Agencies You Should Follow on Twitter Since the birth of public relations nearly a century ago, the industry has experienced an…Jolie ShapiroOctober 15, 2018
Public Relations The Art of Effective Storytelling and its Role in PR Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling…Jolie ShapiroOctober 5, 2018
Public Relations PR Lessons to Learn from 2018’s Summer Blockbusters Summer has come and gone, but we had a heck of a ride with 2018’s…Jolie ShapiroOctober 4, 2018
Public Relations How to Get Logo Localization Right Unless you are one of the "big boys" with an internationally recognized logo like Coca-Cola…Jolie ShapiroOctober 1, 2018
Public Relations 4 Awesome Alternatives to Press Releases Since the press release was born in 1906, its purpose hasn't changed--to spread important news.…Jolie ShapiroOctober 1, 2018
Public Relations Tips for Finding the Perfect Content Writer There’s an ocean of content out there, and people only read the most engaging material.…Jolie ShapiroSeptember 26, 2018
Marketing Does Direct Mail Really Work for Millennials? Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by…Jolie ShapiroSeptember 21, 2018