Trying to understand the way people think is the crux of how PR pros build…
Jolie ShapiroAugust 30, 2018
Blog
In today’s digital world, online reviews can make or break your business. From Google to…
Jolie ShapiroAugust 21, 2018
Late nights, a huge workload and tight deadlines. Who has the time to sift through…
Jolie ShapiroAugust 17, 2018
There is a big difference between “insta-famous” and being famous. Even if your Instagram account…
Jolie ShapiroAugust 12, 2018
In The CEO’s Guide to Marketing, Lonny Kocina outlines a six-step process called Strategically Aimed…
Jolie ShapiroAugust 8, 2018
In the PR world, connections are crucial. And what better place to make those connections…
Jolie ShapiroAugust 5, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine…
Jolie ShapiroAugust 2, 2018
The Simpsons. The Birdcage. Along Came Polly. We all know Hank Azaria as being one…
Jolie ShapiroJuly 29, 2018
Companies tend to emphasize PR when they’re launching their brand, unveiling a new product or…
Jolie ShapiroJuly 25, 2018
As a PR pro, one of the most important tools in getting your message across…
Jolie ShapiroJuly 20, 2018
The world of PR is changing faster than ever, and there's a constant pressure to…
Jolie ShapiroJuly 18, 2018
Advancing in the PR industry can seem daunting. But not to worry--we're here to help!…
Jolie ShapiroJuly 15, 2018
After first bringing the idea up in May, last week Phil Mickelson again broached the…
Eric LebowitzJuly 12, 2018
