BOND Theatrical books and markets some of the biggest Broadway and live entertainment shows across the country. As a leading agency in a high-stakes, client-facing industry, BOND’s core challenge was not just securing press, but instantly and tangibly proving its value to demanding producers.
The Challenge: Quantifying the Intangible
In the live entertainment world, the worth of a TV or radio interview—like a key segment secured in Omaha—was historically difficult to capture and share. Producers and actors had to simply “trust” the interview went well because the clip itself was often unavailable, and the value was hard to quantify compared to a print ad.
BOND implemented Critical Mention to consolidate their press monitoring and clip delivery. The platform provided the missing piece: a single source for capturing, editing, and distributing both broadcast and online clips instantly after they air.
Critical Mention transformed BOND’s operation into a high-speed, verifiable service:
- Real-Time Verification: The team can now show the clip right after it airs live and save it for client and actor records. This speed allows for timely feedback and file building.
- Monetary Proof: Critical Mention’s analytics provide essential media value numbers, allowing BOND to demonstrate the high monetary worth of their earned media efforts, eliminating the guesswork.
- Workflow Efficiency: Utilizing templates and the “copy clips” feature, BOND’s staff of 5-6 can have comprehensive client reports distributed by 11 AM each day—a goal critical for their time-sensitive business.
BOND’s success shows that providing speed, quantification, and sleek reporting design is the key to validating earned media in any industry. Critical Mention not only delivers the necessary clips, but empowers the agency with the analytical data needed to secure long-term client trust.
Read the full BOND Theatrical case study to discover how this agency validates every media placement for award-winning Broadway clients.
“Our goal is to always have our press clips distributed as early as possible each day, and Critical Mention has helped us achieve that goal.”
– Melissa Cohen
BOND Theatrical Account Manager
