Critical Mention Beats the Competition
When It Really Matters
There’s no point in comparing media monitoring services without considering the nitty-gritty of what you need to get done every day. Critical Mention will build a customized package that will make your job easier, save you time and help you impress the heck out of your boss. Those other guys? Not so much.
MONDAY
Critical Mention User
Jen gets to the office at 8 AM. By 8:03 she’s drinking in every media mention she needs, along with her delicious cappuccino.
“Other Guy” User
Heather got in early, but now it’s lunchtime and she still doesn’t have all the media content she needs. And her coffee’s cold.
TUESDAY
Critical Mention User
Jen puts together a fully-customized report for her boss, complete with logo and snazzy colors. It took her about 10 minutes. Jen’s boss is happy.
“Other Guy” User
Heather tries to put together a report for her boss, but she needs to pull data from multiple sources and she can’t get the layout to look right. This is not going well.
WEDNESDAY
Critical Mention User
Big news happening right now will impact one of Jen’s top clients. She changes her automated real-time search terms so she can stay on the story all day.
“Other Guy” User
Important real-time events are rapidly occurring, but Heather can’t keep up. One of her clients calls to tell her the latest. Embarrassed much?
THURSDAY
Critical Mention User
Jen calls her account manager to make sure she’s getting the most out of Critical Mention. She’s up to speed, no problem.
“Other Guy” User
Heather has a question about her media monitoring service but there’s no one available to help her. Fail.
FRIDAY
Critical Mention User
Jen kicked butt this week, and everyone knows it. Time for a well-deserved happy hour with the team.
“Other Guy” User
What a lousy week. And it’s getting worse. Heather has to stay late tonight and come in on Saturday.




