Critical Mention revolutionized a sleepy, service-deficient industry that relied on VHS tapes, DVDs and messenger services as the primary means for delivering TV clips to those who were the subject of on-air coverage.  Starting in 2002 in the top 10 U.S. television markets, Critical Mention gave control to subscribers rather than forcing them to interact with legacy monitoring firms notorious for high prices and slow turnaround.

Among our innovations:

2002 - Launch of Software-as-a-Service platform for search, alerts, on-screen editing and clip emails

2006 - Video gallery introduction, allowing storage of archived coverage on client-specific pages online

2007 - Real-time radio added, using speech-to-text software to make every spoken word searchable

2007 - Addition of ReportBuilder, allowing subscribers to compile their coverage for sharing with clients and colleagues

2008 - Creation of self-service download tool, so TV segments could be saved offline

2008 - Live Arabic TV content added, with real-time translation into English through speech-to-text 

2010 - Debut of WordPlay player, displaying closed-caption text next to video for easier video editing by subscribers

2010 - Deployment of partner API, delivering Critical Mention content and services to third-party media monitoring and PR software platforms 

2011 - Expansion of TV capture to all 210 U.S. DMAs and radio capture to news/talk stations in Arbitron's top 50 markets

2011 - Interbrand's top 10 brands list included nine Critical Mention clients

2012 - Began monitoring Spanish-language TV stations in top 50 U.S. Hispanic markets

2012 - Launched AllMedia