Tag Archives: Social Media

Critical Minute – The Evolution of Lifecycle Communications

If you’ve ever opened a Sunday paper, it’s hard not to notice the weighty advertisements wedged in the center. The convenience of these ads may have been why you opened the newspaper in the first place, searching for the weekly … Continue reading

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The Social Media Effect on HuffPostLive

Just over a month ago, the Huffington Post launched its live-streaming online news site, HuffPost Live. A top source for the most current social and political news, HuffPost Live serves as a place where readers can join in on the … Continue reading

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Today’s the day! Join us for our Google+ Hangout to compete like an Olympic Sponsor!

The Olympics may be over, but we’re certainly not done talking about them. Join Edelman’s Steve Rubel, comScore’s Eli Goodman and Critical Mention’s Dave Armon for a Google Hangout as they discuss what it takes to compete and win in … Continue reading

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Start using your phone to monitor your house and brand with Lowe’s and Critical Mention

Lowe’s has recently partnered with U.K.-based monitoring company AlertMe for the home innovation of the year: remote alerts, monitoring, and control of your home from your mobile phone or tablet. The companies disclosed today the Iris, a new cloud-based home-monitoring … Continue reading

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Raytheon’s ‘clutter-busting content strategy’

In the age of millenials, many agree that social media plays a large role in an organization’s communications efforts. It helps us listen to what our consumers want and need, and to interact and and connect with them in ways … Continue reading

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What to do when the crowd turning against you includes reporters with massive Twitter followings

Most smart communicators know they are one tweet away from a crisis that can cause significant damage. Take The Great GoogaMooga food and music festival for example. The May 19-20 outdoor festival, launched by the same team who run Bonnaroo and … Continue reading

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Taste of Tech and Social Media Summit

Check out the latest video coverage of the top public relations professionals from the Taste of Tech and Social Media Summit conferences here in New York City. share: Recommend on Facebook Buzz it up Share on Linkedin Tweet about it … Continue reading

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Survey: Google Analytics is top tool for digital PR pros attending Social Media Summit

Critical Mention launches AllMedia as new survey shows most PR pros are not using measurement services to track their digital PR progress. Continue reading

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YouTube Explores Selling Subscriptions

In a plan to not only increase revenue but also establish itself as a major entertainment medium, the social video platform, YouTube explores the world of subscriptions for its cable content. The video entertainment powerhouse has already started creating its own … Continue reading

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Critical Spotlight: Robert Cabral

It’s no secret that the world of PR and media is a competitive one. To get a better understanding of how he keeps afloat as a social media manager for Critical Mention, I asked my colleague Robert Cabral: “With all … Continue reading

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