It’s human nature to feel compelled to jump into new social media tools, but CRT/tanaka’s director of social media, Priya Ramesh, warns that Shiny Object Syndrome can hurt your brand. Ramesh stopped by the Critical Mention booth to teach us a little bit about social media policies and the power of social media SWAT teams for brands trying to get ahead in the social game.
Ramesh thinks all brands should have a presence on YouTube, LinkedIn and Twitter, but listen here to her tips on how to avoid an SOS moment.
