Every agency out there talks about the importance of proactive public relations in driving media results for clients. Brian Rafferty, global director of customer insights at Siegel+Gale, dropped by the Critical Mention booth to talk a little bit about how PR pros can stay ahead of trends and determine what drives preferences for the brands they represent.
While reactive PR might drive day to day actions at many agencies, listen here to Rafferty’s tips for building proactive campaigns that could make the difference for your brand.
