Michael Pranikoff, global director of emerging media at PRNewswire, is calling an end to ‘spray and pray’ public relations tactics at this year’s PRSA International conference. Pranikoff led a session on how PR pros can more successfully stream their brand online by thinking differently about mass distribution. Mass distribution now is all about focusing and buckling down to find the right audiences on the right platforms with the right content.
Before you open your brand’s fire hose and let all your content go, watch Dave Armon’s interview with Pranikoff to see how you can update your mass distribution tactics to convert your paid, owned and earned media into tangible results.
