Category Archives: Critical Mention

Critical Minute – News outlets cover North Korea 3x more than Cyprus in the past week.

Posted on March 28, 2013 by dwiseman

It’s been a colder than average winter in North Korea, following the one-year anniversary of Kim Jong-il’s death in December 2011. Il’s son, Kim Jong Un, has struggled with internal military factions since his succession as supreme leader of Korea. … Continue reading →

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Critical Minute – Ogooglebar, It’s Ungoogleable!

Posted on March 27, 2013 by dwiseman

Google isn’t happy when no results are found within their search engine. More than 90% of Google’s revenue is generated through ads found on the Search Engine Results page – and only when results relevant to the advertiser’s keyword are … Continue reading →

Posted in Advertising, Communications, Critical Mention, CriticalTV, Marketing, Public Relations, Real-Time Broadcast Monitoring Service, Television | Tagged , , , , | Leave a comment

Critical Minute – A Festival of PR Agency Logos

Posted on March 26, 2013 by dwiseman

Tomorrow marks the beginning of the Hindu festival of Holi. Holi signals the end of winter and the coming of spring. It is known as the Festival of colors because bright colors symbolize energy, life and joy. Revelers throw colored … Continue reading →

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Critical Minute – The Evolution of Lifecycle Communications

Posted on March 25, 2013 by dwiseman

If you’ve ever opened a Sunday paper, it’s hard not to notice the weighty advertisements wedged in the center. The convenience of these ads may have been why you opened the newspaper in the first place, searching for the weekly … Continue reading →

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Critical Minute – The Best of SXSW 2013

Posted on March 19, 2013 by dwiseman

A week has passed since the final day of SXSW Interactive. As exhibitors, Critical Media had an exciting time showcasing Critical Mention’s listening platform for broadcast, social and online media– and video content strategies powered by Syndicaster and ClipSyndicate. Our … Continue reading →

Posted in Advertising, Communications, Critical Mention, Journalism, Media Monitoring Service, owned media, small business, south by southwest, sxsw | Tagged , , , , | Leave a comment

Media focus on bone marrow registry hailed

Posted on March 12, 2013 by darmon@criticalmention.com

By Jesse Ross Critical Mention gets many “find my clip” requests from clients who are not subscribers of our self-service platform, but would like to obtain broadcast footage for various reasons. These reasons range from viewing coverage of a company … Continue reading →

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The Sinkhole Industry Needs PR Professionals

Posted on March 8, 2013 by dwiseman

Millions of Floridians and countless more potential residents consider various environmental factors that may affect their residency: hurricanes, pythons, hot summers, and now: sinkholes. Decades of extreme weather, explosive development, unregulated aquifer pumping and phosphate mining have advanced Florida’s karst … Continue reading →

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Critical Minute – Brand Marketing Lessons from Coffee Giants

Posted on March 6, 2013 by dwiseman

In November of last year, Dunkin’ Donuts lost a claim to exclusive rights on the phrase “Best Coffee in America.” The Patent and Trademark Office blocked the chain’s efforts to trademark the slogan, saying it is not distinctive enough to … Continue reading →

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Critical Minute – Why the Trophy Case Matters

Posted on March 5, 2013 by dwiseman

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Critical Minute – Tech company’s woes spill over to broadcast

Posted on March 4, 2013 by dwiseman

Technology companies like Evernote can use negative television coverage as a media contact database for countering with positive news and releases to local and national news outlets. share: Recommend on Facebook Buzz it up Share on Linkedin Tweet about it … Continue reading →

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