Author Archives: sshannon

Television Becomes Social Media and Vice Versa

Posted on March 1, 2010 by sshannon

It looks like my hunch was right, and confirmed by the New York Times no less. According to a recent article by Brian Stelter titled “Water Cooler Effect: Internet Can Be TV’s Friend”, Nielsen estimates that one in seven people were watching the Super Bowl while surfing the web. Continue reading →

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Mention Meter: Bill Clinton Has Unexpected Surgery, PR Pros Don’t Get Expected Broadcast Coverage

Posted on February 17, 2010 by sshannon

PR folks know all to well that competing or breaking news can interrupt the best laid plans to obtain media coverage. A recent example of that is news on former Presidents.

After feeling pains in his chest on Thursday February 11, former President Bill Clinton had an emergency procedure in which a clogged artery was opened and two stents were inserted in order to increase blood flow. Continue reading →

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Mention Meter: Broadcast Monitoring of the iPad Launch

Posted on February 9, 2010 by sshannon

With much speculation, no doubt sewn and stirred by Apple’s savvy public relations team, the iPad burst onto the market on January 27th at a press conference lead by Apple’s CEO Steve Jobs. Continue reading →

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Use your Media Monitoring Service to Find New Media Opportunities

Posted on January 24, 2010 by sshannon

Yesterday morning I noticed that there was coverage about Amazon and Barnes & Noble dropping the prices of their e-readers, the Kindle and Nook respectively, in response to new competition from Apple’s iPad. That got me wondering, who was winning the coverage war on television? Continue reading →

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Television Drives Incredible Donations to the Red Cross

Posted on January 21, 2010 by sshannon

Every business and organization these days certainly is looking to leverage new technologies to their advantage and in public relations it’s no different. Any examination of PR trade articles, conference agendas etc. reveals that PR pros are all feverishly figuring out how to leverage new communications channels in social media to their advantage. Continue reading →

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Coming Soon to America’s Living Room: Internet Fueled Television

Posted on January 18, 2010 by sshannon

All of the hoopla around the annual CES show has begun to taper off and one thing is clear – television remains a central facet of American life. Proof of this was offered by the various new television innovations being unveiled. Continue reading →

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The Social Media Revolution Will Be Televised

Posted on January 16, 2010 by sshannon

Certainly there is no lack of prognostication and experimentation amongst public relations pros in trying to find the magic bullet of using Social Media to reach audiences and stakeholders. However, an interesting new study by Deloitte shows that PR’s would be wise to keep an eye on established electronic medium: Television. Continue reading →

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