CM Video Contest: What has media monitoring done for you?

Television, radio, micro-blogs, social platforms, online news, forums, review sites — so much monitoring, so little time.

Keeping up with this coverage on your own can be a lot more difficult than keeping up with the Kardashians (and sometimes, equally as dramatic). So, how do you keep afloat?  As a media monitoring powerhouse ourselves, we want to hear (and see) how media monitoring has benefited your organization or clients.

How has media monitoring helped you do your job?

We’d like for you to submit a short video answering that critical question. All submissions will be entered for a chance to win one day’s admission to the Taste of Tech conference in New York City on June 21 ($495 value), as well as to the Critical Mention rooftop after-party.

In your video, tell us who you are, what you do and how an active monitoring program has not only notified you of crisis situations, but how you use the data to know more about your community.

You have until to June 8th submit any videos for a chance to join 500 communications professionals at the Big Apple’s PR event!

We here at Critical Mention believe in the spirit of giving, which is why we’re also offering our second and third-prize winners will also be selected to win some cool Critical Mention freebies. Still not sold? Based on our belief that everyone’s a winner, we’re giving away $125 off admission to Taste of Tech PROMO CODES to all submissions. Our judges will be selecting a winner based on creativity, so be sure to make your video stand out!

We’ve run a similar #ClipTip contest on Twitter, and here’s what our loyal followers had to say:

So what are you waiting for? Submit your video below!

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Most Pirated Show of 2012 Will Be…

Due to its cult-like following and inaccessibility to viewers (besides its home HBO network), Game of Thrones is predicted to be the most pirated television show of the year.

Forbes broke the news, explaining, “…HBO’s hit series Game of Thrones is inspiring massive levels of piracy, and according to numbers from the BitTorrent-tracking and analysis firm Big Champagne.” It continued, “By the firm’s rough estimate, the second season of the show has been downloaded more than 25 million times from public torrent trackers since it began in early April, and its piracy hit a new peak following April 30th’s episode, with more than 2.5 million downloads in a day.”

Like I said before, this is just a prediction this point. The least-wanted-title wouldn’t come as a shock to the show, however, since its first season was the second most pirated show of 2011.

Many have been pointing their fingers directly at HBO in blame for the astonishing numbers, but is it really the network’s responsibility to make their series accessible to everyone, everywhere? These days there’s an empty expectation amongst viewers that their favorite shows will be available on every medium of media out there, but is it up to the networks to fulfill it?

No.

While it’d be nice for cable programming to be available to watch online, it’s not a requirement. These “piraters” make the choice themselves to not wait for the show to come to DVD or to not pay for the privilege of having it at home. The scary part is, without the subscriptions (and with the continual pirating), shows like Game of Thrones run the risk of being canceled! Talk about irony!

What are your thoughts about pirating? Is it stealing or just getting what you deserve?

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The Simpsons Go Gaga Over Gaga

With roughly 24 million Twitter followers and more than 50 million Facebook fans, it’s safe to say that Lady Gaga dominates not only the charts, but social media as well. On May 20, however, a different version of the pop sensation will dominate your television screen – an animation.

The cartoon version of Lady Gaga will star in the 23rd season finale of The Simpsons, appropriately titled “Lisa Goes Gaga.”

Almost as shocking as her eighteen costume changes during the episode (which of course includes her infamous meat dress), Lady Gaga admitted to being nervous recording the voiceovers for the momentous appearance.

A huge fan of the legendary longest-running prime-time scripted program on U.S. television, Gaga explained, “I make music, but I don’t do voice-overs every day of the week, and their characters are so awesomely convincing and sincere and wild and funny, I had to remind myself constantly of the sincerity of the humor. I would say this is one of the coolest things I’ve ever done. My dad’s probably going to do 80 backflips when the episode comes out.”

The vocalist makes her grand entrance onto the screen aboard the Gaga Express Train, powered by none other than a giant flaming bustier. Her main role in the episode, however, is lifting Lisa’s spirits after she becomes a victim of social outcasting.  Life is certainly imitating art for the Born This Way singer, who is an advocate against bullying.

Seems like Gaga wasn’t the only excited one about her appearance! Yeardley Smith, who voices Lisa Simpson, told Broadway.com, “This is extraordinary! I’m stunned that she has time in her schedule that she’s coming to our studio to record.”

The trailer for the season finale was released today, and is featured below:

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Television Takes the High Seas!

Princess Cruises has announced that its next Royal Princess ship will come equipped with a working television studio, dubbed Princess Live! The studio will house the ship’s daily “The Wake Show” program, which already airs on Princess cabin televisions, but will now include a live television audience made up entirely of  passengers.

The 280-seat Princess Live! is also set to house cooking classes, intimate musical performances, game shows, art house films, enrichment classes, and murder mysteries.

Featuring onboard musicians, the live broadcast provides an opportunity to connect with the audience, which will be “an exciting new experience for passengers,” says Jan Swartz, executive vice president of Princess Cruises.  She continued, ““Not only will they enjoy the high energy of being part of a live television production, but they also will have a new opportunity to see more intimate performances from many of our onboard entertainers.”

Sure sounds like a studio fit for a princess to me! Would you participate in the live morning show if you were a passenger on the ship? What if the cruise line took it a step further and aired the broadcast programming onto land? Perhaps what happens on the cruise ship, should stay on the cruise ship…

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Mad Men Drops Mad Moola to Land Beatles Track

If you were one of the 16.3 million viewers glued into Mad Men this past weekend, you probably heard a familiar tune playing in the background towards the end of the episode. That song, “Tomorrow Never Knows”, not only happens to be a Beatles classic, but happens to be the first time a Beatles song has ever been licensed to play during a television show.

Just as quickly as it took for the snippet to start and end during the scene, people took to Twitter to discuss the momentous musical event.

While Mad Men producer Lionsgate hasn’t confirmed just how much it took to feature the legendary track, a spokesperson for the company said it was the most expensive music deal it has ever made. Reports are now claiming that the networked dropped a whopping $250,000 for permission to use the song.

According to our handy Critical Mention platform, since the airing (and quarter-million-dollar deal), the hit show has had 47 mentions regarding the tune. Is that enough of a Beatles buzz to make all that cash worth it? I’ll leave that up to the producers to decide.

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ABC & Univision Fusion: The Two News Giants Venture Into One-of-a-kind Hispanic Programming

This morning, ABC News announced plans create the nation’s first Hispanic, multiplatform news, lifestyle and information programming service, with the help of Univision.

The joint venture, set to cater to the country’s 50 million Hispanics, promised in this morning’s statement to provide “uncompromising coverage of current events with a unique perspective.”

The one-of-a-kind news program is expected to debut its website and mobile/social media content as early as this summer, with the channel launching in 2013. Staffed by journalists from both ABC News and Univision news, the network boasts around-the-clock English-language coverage, focused on the issues most relevant for U.S. Hispanics, including health care, immigration, economics, politics, entertainment, and more.

Ben Sherwood, president of ABC News, made his goal known in a statement this morning, declaring, “All of us at ABC News are thrilled to work with Univision. Our mission is clear: To offer culturally relevant news, information and lifestyle programming to the large and thriving Latino audience in the United States. In these times of rapid change, we are very excited about this opportunity.”

Cesar Conde, president of Univision Networks, shared in the same excitement, stating, “For more than five decades Univision has been the leader in serving Hispanics in the U.S. and this joint venture is an extension of our vision to deliver the most relevant news and information, regardless of language, to all Hispanics.”

This tremendous announcement will certainly change the game for Hispanic programming, and I’d be surprised if other news networks didn’t follow suit.

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Critical Spotlight: Robert Cabral

Robert Cabral

It’s no secret that the world of PR and media is a competitive one. To get a better understanding of how he keeps afloat as a social media manager for Critical Mention, I asked my colleague Robert Cabral:

“With all the media monitoring services and PR powerhouses out there, how do you keep Critical Mention relevant on Twitter? What have you found to be the best strategy to engage followers in the company and what it has to say?”

Here’s what the social media guru had to say…

Well Ms. Ramadan,

For any organization to stay relevant amongst their followers I think the best thing to do is know your followers. You can’t be relevant if you don’t know who you are communicating with. This can be answered simply by engaging with the community, reading what they share with their followers, see which of your posts they respond to most and asking your own questions. Once you know your audience, you will know what they find relevant and important.

Ask yourself questions like what is the purpose of  my organization being on Social Media, what makes people follow us, how much value can we add to their daily lives via social media? etc. When you answer these questions you will know how to engage with your followers.

Aside from being relevant, you have to be interesting. Don’t just deliver news, make it entertaining, creative, clever or thought provoking. This can also draw engagement. One of the best things you can do is be humanistic….but not too personal. Let people know there’s a face behind that company image. People want to talk and interact with other people, not a robot that just spews data. In my opinion, one of the best environments to do all of this is through Twitter chats. Look for relevant chats, there’s one for every industry. Do your research, be friendly and dive right in, the water’s fine.

Boom!

So there you have it, ladies and gentleman! The key to social media stardom is not what you know, but who you connect with and how. Followers are more likely to engage with a face rather than a name, so make your company approachable. Happy tweeting!

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Social TV Takeover: Oxygen Network Engages Gleeks

Starting May 18, the Oxygen network will be adding Social TV to their lineup. In an effort to engage viewers of the second season of its The Glee Project (a reality show where contestants compete for a role on Fox’s Glee), it will be releasing Oxygen Connect.

Users will sign into this platform using a mobile app or from Oxygen’s website and create a profile using their Facebook account, where they can then participate in weekly votes of their favorite contenders, as well as take part in weekly missions tied into the episode’s theme to earn custom badges and points. These points will unlock sneak peeks of the hit show, live chats with contestants featured, and even win users face-to-face meetings with contenders!

The reality show doesn’t premiere until June 5, but fans are given the chance to sign up early to watch web-only previews. Once it airs, users of Oxygen Connect will have the chance for their votes to be shown live on-air, by using special Twitter #hashtags on the platform.

Oxygen Network already has an interactive site, OxygenLive.com, but Jennifer Kavanagh, SVP of digital at Oxygen Media, told Mashable how this new initiative will supplement the existing site:

Oxygen Connect gives us the opportunity to build on this and more directly reward fans for this level of engagement by giving them more exclusive access to talent and content. It’s allowing us to further fuel the fans’ desire to root for and connect with their favorite contenders, which is what drives the passion for the show.

The network is joining the likes of a handful of apps already aimed at driving Social TV, such as GetGlue, Viggle, IntoNow, and Miso. This doesn’t come as a shock since posting comments about television shows on social media platforms grew 146% from April 2011 to April 2012. So what does this mean for the industry, and what’s driving viewers to socially engage in their favorite television shows? See what Adam Cahan, the founder of IntoNow from Yahoo, has to say below:

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Letterman staff: Find clip of senator who looks pissed off

The Critical Mention staff reminisced this week about the fun they had searching for TV coverage on our CTV3 platform, which retired today after a long and storied career.

Matt Littlefield, a senior account manager who works with the staff of the Late Show with David Letterman, recalled one instance when he used CTV3 to track down footage of a senator who flashed an angry face for the camera.

Today was the first day that successor CTV4 performed solo, serving up real-time alerts and video for thousands of Critical Mention subscribers.  Between May Day protests involving Occupy Wall Street, President Obama’s surprise trip to Afghanistan and Mark Ruffalo landing a role as the Incredible Hulk, CTV4 did a wonderful job.

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