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Nielsen and SQAD: Audience Reach and Ad Equivilency Data
Public relations professionals are constantly being asked for the value of their public relations efforts. Measuring PR has been one of the biggest challenges facing the industry, and a critical requirement for demonstrating the impact of public relations on corporate objectives.
CTV 3.2 adds a new feature that provides real-time access to estimated audience and estimated ad values, in the form of publicity values, within the platform. This is the only product available on the market that provides this key data integrated with real-time search results on the fly.
Coverage of Data
Estimated Audience Size and Estimated Publicity Value data is available for the following:
- National Network Programming and Syndicated Programming on the following networks - ABC, CBS, CW, FOX, NBC
- Cable Programming on the following cable channels - CNBC, CNN, COMEDY, COURT, ESPN, ESPN2, ESPNEWS, ETV, FNC, MSNBC, MTV, SPEED, TECHDEM, TNT
- Local Programming from the DMAs covered by Critical Mention's service
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