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Monitoring Consumer Generated Media
The shift from established media institutions to consumer communities means that marketers' jobs have become much more challenging when tracking and monitoring an ever growing list of influential voices. Unlike traditional media, Consumer Generated Media is created, and shared by consumers. It is therefore an extremely trusted source for other consumers, and has long-lasting influences on brands, and consumer opinions. Listening to, and leveraging such media is definitely of utmost importance to market influencers today.
Critical Mention has announced the first aggregated CGM monitoring platform, to allow corporate communications and business intelligence professionals to search and track CGM video clips that have been posted to the most popular video aggregation sites on the internet.
Features:
- Seamless integration of TV and consumer generated media into a single platform.
- Ability to search multiple video aggregation sites.
- Ability to share video links via email.
- Ability to create web reports with co-mingled TV and consumer generated media.
- Collaboration tools to share ideas and respond to consumer generated media via email and web reports.
- Measurement consumer generated media by providing the number of views, other key information.
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