Your brand is established in the social networks. You have a loyal following. Now, who is going to tip you offer when a rumor or problem is happening that you need to know about? Critical Mention provides real-time alerts so you know immediately who is talking about you across all mediums, all screens, in real-time. Be proactive, direct, and clear with real-time intelligence from Critical Mention.
Learn more about social monitoring tools and social media platforms. Need expect advice? Check out our guides on social media strategy.
In the current age of search engine optimization and related artifices for business marketing, social media is quickly catching up to Search as the primary way through which people learn about and eventually purchase the products and services they need. This reality is making it an imperative for you to find a way to position under the social storm, so to speak. Few and far between are the relevant companies that today haven’t attached a social network or forum of some kind to their website as an easily identifiable tab or section; highlighting the importance of building a business community.
When people are talking to their friends, there’s no better medium from which to extract pertinent information about your service than a social network. Because unlike a post-purchase customer service questionnaire, people have to be accountable for the products they recommend to friends. There have been a substantial number of books bought as a direct result of Amazon.com’s 5-star rating system and the discourse that takes place in the relevant forums; in fact, the book title and keyword-optimized search merely serves to drive the traffic to the main site; whereas the lead conversion comes from customer interaction with other customers – given that there are often many books under the same category/genre. In essence, the social network helps people choose.
The Value of Social Media Monitoring Services
The ways in which a social media monitoring program can be invaluable are legion. Consider, for example, if you intend to be a vendor for science fiction books; in a further localized niche space. Your bottom line ultimately depends on not just site optimization, but also on the authors you choose – moreso, for the latter. A social media monitoring dashboard that corrals information from social networks that discuss science fiction themed books can virtually hand-deliver to you the most popular selections; while continually monitoring the airwaves for new titles that quickly become fan favorites.
With all this said, the continued success of your business ventures depends on maximizing the social resource. Take advantage of user-friendly, comprehensive dashboards available in robust social monitoring software to better prepare future blog posts, and updates. Armed with the new and invaluable information of what your customers do and don’t like, you can tweak aspects of your service to better suit your audience. It’s the perfect way to adequately serve both parties.
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