Resources for Public Relations & Marketing Pros

Guide to Critical Mention’s Earned Media Suite

Take a deeper dive into how Critical Mention’s Earned Media Suite is the perfect tool for PR and media pros, and get to know what monitoring and contact features are available.

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Democratizing Data & Financial Services Solutions Forum

Listen to c-suite professionals talk on the role of data in the industry, as well as how brands use data to better inform their decisions when supporting stakeholders.

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Webinar: Secrets of Earned Media; How to Monetize, Maximize and Measure

Earned media experts discuss strategies for targeting journalists, the impact earned media has on brands and how to measure success.
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Webinar: Leadership Through Communications; Establishing Brand Tone

Defining a clear tone for your brand is more important than ever before. Learn how to establish a strong, recognizable brand tone in an ever-changing world with tips from top leaders.
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Webinar: A Roadmap for Brands; Staying Prepared & Flexible in an Uncertain 2021

Hear from communications experts about how an unprecedented 2020 will impact PR in 2021, and how brands can prepare.
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Webinar: Q&A With Critical Mention Account Manager

Hear first hand how Critical Mention account managers work to provide the best customer service and platform experience.

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Webinar: PR, Earned Media and Marketing for 2021 and Beyond

Media and marketing expert Mike Jackson, who has worked with some of the biggest brands in the world, joined Critical Mention for an exclusive chat about the present and future of the industry.

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Webinar: Critical Mention and PR Week

PR and communications strategies have shifted since the pandemic and uprising of major societal touchstones.  Keep up with the changes by tuning into this Critical Mention and PRWeek webinar.

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Why So Much COVID-19 – Crisis Communication Has Failed

COVID-19 has demonstrated that communications professionals must change the way they respond to crises. Learn directly from Dr. Peter M. Sandman, a risk communication speaker and consultant, on how to address a crisis at its worst moments.

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Guide to Working From Home

Working from home is quite an adjustment for those accustomed to commuting to an office. Getting into the rhythm of working remotely can take quite a while, but this guide will help make the transition much easier

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Explore How A Full Service Agency Utilizes The Critical Mention Platform

We recently spoke with Zion & Zion, a full-service agency, to discuss the role that Critical Mention’s media-monitoring platform plays in the agency’s success with its clients.

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Webinar: How Does Earned Media Influence Political Campaigns?

Understand the role that earned media plays in political campaigns and see how your organization can leverage and maximize political coverage.

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Hollywood Branded Uses Critical Mention to Deliver for Clients

We recently spoke with founder Stacy Jones about how Hollywood Branded, a leading entertainment marketing and branding agency, uses Critical Mention’s media monitoring and PR analytics tools to deliver amazing results for its clients.

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Bloomsburg University of Pennsylvania Uses Media Monitoring to Prove PR ROI

We spoke with Bloomsburg University, a comprehensive public university located in Bloomsburg, Pennsylvania about its PR and marketing strategy, and how media monitoring plays a pivotal role in that strategy.

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Digital Marketing 101

What began as a video series on Twitter created the incredible opportunity for us to curate a collection of insights from 10 of the top digital marketing influencers in the world—from Content Marketing Institute founder Joe Pulizzi to PR leader Deirdre Breakenridge—about their secrets for success in the industry.

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Modern Communicators Need Answers to Pressing PR Questions

Deirdre Breakenridge discusses ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.

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Keeping Wichita State University on It 24/7/365

Wichita State University provides a great example of how successful PR strategies start by using our platform to stay on top of a brand’s media presence. Its Critical Mention’s speedy search, easy sharing and awesome customer service that help WSU achieve.

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Crisis Communication Primer For PR Pros

Helio Fred Garcia has been professionally involved in crisis and high-stake situations since 1980. Over the years he has discovered that the real value in resolving crises answers the bigger questions and makes the tough choices in a timely way.

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&Barr Case Study

We recently spoke with Megan Paquin, Advertising and PR Account Director at &Barr, a full-service advertising agency in Orlando Florida about how they use Critical Mention to better monitor their clients’ media coverage.

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Fast-Tracking Your Career:
The Ultimate Guide for PR Pros

Whether you are a seasoned PR veteran or an up-and-comer, this guide is sure to provide everyday tips, strategies, and advice to put your career on the fast track.

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Dysart Unified School District Case Study

We recently spoke with a public school district in the Northwest Phoenix Metropolitan area about how they use media monitoring to improve engagement with its audiences.

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